A large percentage of young people today want to start their own business. That's right; they want to be entrepreneurs. Oddly, the majority of them have no idea why they want to be in business (other than making money), how they will do it, or what they will be doing. After working with several young people turned entrepreneurs - we have come to discover that a gap exists. This gap is between the individual and the idea.
Many people we consult with have great ideas. To repeat, there is NO shortage of ideas. What is lacking are ideas that strategically 'fit' into people's identities. You heard it here first! Time and time again, we consult with people who have great ideas and the energy to see those ideas to the finish line; however, the ideas fizzle. Why? Lack of strategic fit. An idea of strategic fit is one which builds off of the entrepreneur's natural strengths, interests and purpose. This idea of strategic fit will organically come to align with the opportunities prevalent in the entrepreneurs life. Furthermore, an idea of strategic fit will attract the right people, cater to the interests of a community and ward off any potential threats!
How can one create an idea of strategic fit? The SWIP-O-TIP is a tool developed for past, current and future entrepreneurs of all ages. This tool can be used to identify the inevitable and natural alignment between someone's purpose, strengths, opportunities, interests, communities and people. These areas of alignment are hotbeds for ideas of strategic fit. It is our sincere hope that with using this tool, your ideas will become more purpose-driven, passion-filled and ultimately achievable.