Do you ever get the itch to run a giveaway? How often do you ponder holding a competition to attract customers? Ever bring a box of doughnuts to one of your client's offices? I won't lie to you; I've done it several times. Often times, It leaves me feeling used and abused. Here we are, small business owners barely making it through, pulling ourselves up by our bootstraps to do what - "give" away free stuff? Sadly, people are quick to sign up for the "freebies" but no one sticks around and buys anything.
One way to overcome this is to give more! Now, before you close the browser window, I want you to read this:
Give away the evidence that your business is better than the rest and resources for customers to D.I.T. (do it themselves).
Here's an example: A friend of mine recently opened a women's boutique called Sugar & Style Clothing. She has tried all sorts of different techniques to increase sales. A few of the lackluster techniques included prize giveaways, which resulted in activity, but not sales. Finally, she struck gold. She held a small event called "Sip and Style." She invited friends from different areas to gather in a local restaurant, sip wine, try on her clothing and network with other fashion-forward ladies. The event was a hit! The "content" of the event produced more sales than any other day in business.
Doing this is pretty straightforward. Create quality content aimed at making your targeted audience's lives easier. Interested persons will organically build an audience around your content (not around the free t-shirts). Once you have built the audience, a customer base begins to emerge. These customers are not in it for the free stuff - they are paying attention to what you have to say and are more interested in paying for you to do it for them.
Here are a few giveaway ideas:
YETI Coolers - with your company's logo
Stress Reducing Fidget Spinners
iCoffee Coffee Maker (or other coffee makers)
Books that your audience will love - I would choose Fanatical Prospecting by Jeb Blount for you guys!
Reece Theriot, MBA
“We were put on this Earth to love; by loving, we serve others; by serving others, we create value; by creating value, we form successful ventures; by forming successful ventures we contribute to the advancement of Creation which pleases the Creator.”